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Our approach

We turn curiosity into predictable, scalable revenue. Most sales teams don’t fail because of effort. They fail because the system behind the effort is broken.

By combining behavioural science, data, and our proven 5C framework, we help organisations move beyond inconsistent wins and build reliable, repeatable revenue engines.

This isn’t training. This is transformation. We don’t promise results. We build the systems that produce them.

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Every Transfromation

Starts with clarity

From founder-led hustle to structured global growth, every engagement starts with one question:
What is truly holding your revenue back today?

Is it forecasts you can’t trust? Pipelines full of suspects, not buyers? Managers tracking activity instead of effectiveness?

Our diagnostic doesn’t guess, it pinpoints the root cause using data, behavioural insights, and field analysis. From there, we design a clear execution roadmap across your critical sales systems, from hiring and onboarding to leadership, coaching, and deal execution.

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Sales excellence, where do you stand?

I want to know!

Our approach

The 5C Framework for sustainable sales success

Most organisations try to fix sales in isolation. We fix the system. Our 5C Framework connects mindset, process, and execution so performance becomes predictable, not accidental.
Together, these pillars create a commercial operating system, one that transforms performance from occasional success into sustained growth.

Best practices are no longer dependent on individuals.

They are embedded into CRM workflows, routines, and leadership habits.

You gain full visibility over your pipeline and forecasts.

No more surprises, just data-backed predictability.

Sales conversations shift from pitching to diagnosing.

Your team understands problems deeply before proposing solutions.

Your team moves from presenting information to influencing outcomes.

Every interaction has a clear commercial objective.

Your team stops playing safe. They challenge assumptions, sell value with conviction, and drive higher-quality decisions.

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Built by operators. Not theorists.

We’ve built teams. Scaled revenue. Fixed broken pipelines. We know where sales actually fails, and how to fix it. That’s why everything we do is grounded in real-world execution, not theory. Meet the people who turn strategy into execution:

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Hervé Humbert

Founder

Eve Benassi

Associate partner

Salwa El Asatey

Talent & Recruitment

Enrico Nebbia

Partner, Spain

Michael Lang

Partner, APAC

How we transform sales

We don’t run workshops. We install systems. Our methodology follows a structured path:

  • Assess

We analyse your sales DNA using data, behavioural insights, and field observation.


 → Identify competency gaps, pipeline leaks, and leadership misalignment.

  • Align

We align leadership around a clear, data-backed roadmap.


 → No opinions. Just priorities that drive revenue.

  • Embed

We implement actionable playbooks directly into your CRM and workflows.


 → Your team doesn’t just learn, they execute.

  • Scale

We reinforce habits through coaching, leadership enablement, and systems.


→ Performance becomes consistent, not dependent on individuals.

The result? Teams move from 32% effectiveness to 100%+ predictable performance.

We don’t promise, we prove

Our clients don’t chase temporary spikes in performance. They build sustainable commercial machines that keep delivering long after the engagement ends.

+30%

Revenue growth YoY

+40%

New business acquisition

+66%

Top of funnel opportunities

x5

Average deal size increase

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Explore our sales insights

Learn how high-performing sales organisations think, operate, and scale.

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Should you hire a salesperson? 5 questions to ask yourself first

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Why CEOs struggle to understand sales – and what their background has to do with it

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Sales hiring failing. Don’t blame the pilot. Fix the plane: cockpit, engine, checklist

Frequently asked questions

Most training improves isolated skills. Then everything goes back to normal. The 5C model connects:

  • Mindset
  • Process
  • Tools
  • Leadership

So everything reinforces everything else. You don’t just improve performance. You install a new commercial operating system.

 

Execution starts immediately. We embed:

  • Sales playbooks into your CRM
  • Leadership coaching rhythms
  • Recruitment and onboarding systems
  • Deal qualification and pipeline standards

This isn’t theory. It’s daily execution that compounds over time.

No. We work with organisations where:

  • Sales teams are between 5–20 people
  • Leadership wants structure, not motivation
  • Growth needs to be predictable, not reactive

From emerging teams to established organisations; the common goal is the same: build a system that scales.

Transformation requires presence. We combine:

  • On-site workshops (for behavioural change)
  • Remote coaching (for reinforcement)
  • Digital tools (for scalability)

The mix depends on your roadmap, but execution is always hands-on and embedded.